Juice Jury is a tasting bench for e-liquids. We review flavour accuracy, sweetener load, nicotine format and how a juice behaves on a coil after a week — with a critic's vocabulary and a critic's willingness to pan a bad bottle. Everything here is written for adults who already use nicotine.
Who writes here
The site is edited by Desmond Vale, a disclosed house pen name maintained by our editorial team — the Economist model, stated openly rather than hidden. Reviews run under the editor's byline; news runs under “Staff, Juice Jury.” We publish no fabricated author biographies and claim no credentials we do not have — see the editorial policy for how the bylines work.
How this site is funded
Juice Jury is an independent, commercially supported publication. We may earn affiliate or advertising revenue from links on the site. That revenue never dictates our conclusions: scores, pros and cons are editorial judgments, sponsored material is always disclosed with the post, and no verdict can be bought. Commercial enquiries go through the advertise page.
Who this is for
We write for adult vapers who want an honest verdict on a bottle before they buy it.
How we work
Flavour writing is subjective and we say so — we separate what we did not enjoy from what is badly made. Ingredient, nicotine and batch-testing claims come from the manufacturer or a named laboratory and are attributed. We make no health claims of any kind, and we never describe an e-liquid as clean, safe or healthy.
Corrections
If we have published an error — a figure, a date, a term, anything — we want to know. Reach the editorial desk via the contact page. Corrections are the fastest queue we run, and material ones are noted in the post.